Non-gaming apps have generated more in-app purchase revenue than mobile games since 2016, according to a claim attributed to AppMagic. The comparison was reported on November 3, 2026.

What the comparison measures

The finding concerns in-app purchase revenue, not downloads, player counts or game quality.

It suggests mobile games compete for in-app spending with apps beyond gaming, but the available information does not provide figures or explain the trend’s impact on players or competitive scenes.

Image credits

Psherman122 · CC BY-SA 4.0

Redfire17 · CC BY-SA 4.0

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