A marketing-focused report

AppsFlyer’s report is titled The State of Mobile Gaming for Marketers – 2026.

It is dated Jan. 20, 2026, and focuses on marketing in mobile gaming.

The available information does not identify any findings or explain how the report relates to players or competitive gaming.

Image credits

Jonathan Schilling · CC BY-SA 4.0

MajaGNZ · CC BY-SA 4.0

William Hotaling · CC BY-SA 4.0