A report published Dec. 4 says Apple and Google remain leaders in mobile-game advertising, while AppLovin performs better in selected genres.
Apple and Google remain leaders in mobile-game advertising, while AppLovin performs better in selected genres, according to a report published Dec. 4, 2025.
The comparison points to a market where platform performance varies across game categories.
For mobile-game teams choosing advertising channels, those differences can shape where they focus their campaigns.
AppMagic says non-gaming apps have generated more in-app purchase revenue than mobile games since 2016, highlighting competition for mobile spending beyond games.
African gaming startup Rise of Fearless has raised R16.5 million to scale its mobile game internationally, according to a report dated Nov. 3, 2026.
An openPR item published Nov. 3, 2026, presents a report on India’s mobile gaming market, with coverage spanning 2026 to 2034.
A report published Nov. 2, 2026, placed BIGO Ads at No. 5 in Android game rankings for Eastern Europe and Latin America.
