Mistplay and AppsFlyer are named in a piece about players in US mobile games in 2025 and a Loyalty Index.

What the piece covers

It was published on May 26, 2025, and its title identifies the US mobile-game audience as its focus.

The available information does not describe the Index or provide findings, so its implications for players and the competitive scene are unclear.

Image credits

Psherman122 · CC BY-SA 4.0

Unknown authorUnknown author · CC BY-SA 4.0

CyberAgent, Inc. QualiArts, Inc. · Public domain