What the metadata says
A Messenger-Inquirer entertainment headline published on August 1, 2022, says the Lionesses were set to gain millions through sponsorship, film, broadcasting, book and television deals.
The metadata does not identify the parties involved in those deals, give individual terms or confirm whether any agreements were completed. It therefore offers too little information to establish what happened or how the arrangements might affect players or a competitive scene.
Source: Messenger-Inquirer.