Game Developer published a recommendation on March 31, 2025, for developers seeking attention on Steam: add a demo for the game.

A visibility tactic for Steam developers

The advice is aimed at game makers looking to bring their titles to the attention of Steam players.

The article’s recommendation makes demos a possible way for developers to pursue visibility on the platform.

Image credits

Blake Patterson from Alexandria, VA, USA · CC BY 2.0

SmartyBrands · CC BY-SA 4.0

Raimond Spekking · CC BY-SA 4.0