A former Prime Gaming vice president said Amazon believed its scale could help it compete with Steam, but players already had solutions to their needs.
A former Prime Gaming vice president has reflected on Amazon’s attempt to compete with Steam, saying Amazon believed its greater size compared with Valve could give it an advantage.
The former executive said gamers already had solutions to their problems.
The remarks point to the difficulty of persuading PC players to leave an established storefront, even for a much larger competitor.
Steam Frame is listed as having launched on September 14, 2026, with reservations also noted.
A report published Nov. 2 says Steam users are opting for less powerful hardware as RAM prices rise, a potential concern for PC players weighing upgrades.
A former Epic developer has argued that Steam is so entrenched that its position may not be fixable.
A hands-on report published Nov. 2 describes a Steam demo centered on raccoon heists and compares its premise to Grand Theft Auto.
