Hell Is Others, described as a multiplayer game, was at the center of a brand-storytelling discussion published on Oct. 21, 2022.

A possible storytelling shift

The article framed the game as a possible sign of a pivot in brand storytelling.

That framing suggests a possibility, not a confirmed industry-wide change.

Image credits

Siem307 · Public domain

prospectors.io · CC BY-SA 4.0

Woozworld Inc. · Public domain